High-net-worth individuals are considering European cities for relocation, with a preference for city living for cultural and economic opportunities. Paris tops the list, followed by Berlin, Barcelona, Vienna, and Madrid. London, often seen as a hub for the super-rich, didn’t make the top five. Millionaires prioritize security, privacy, employment, tax, and education when relocating. Gen Z and millennials focus on employment, while older generations are concerned about taxation. The U.K. is no longer a millionaire haven, with a significant number of high-net-worth individuals expected to leave in 2024 due to changes in tax laws and other factors.
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