The NFL is chasing a new audience to build on its explosive ratings

Isiah Pacheco from the Kansas City Chiefs scored a touchdown during the Super Bowl, and Puerto Rican rapper Daddy Yankee was spotted at a Chiefs game as part of the NFL’s efforts to reach a wider audience, particularly the Latino community. The NFL is aiming to grow its Hispanic viewership as a key element of its expansion strategy. The league has been focusing on engaging younger viewers, women, and Latinos to drive growth, and has been expanding broadcasts in Spanish language to attract more fans. The recent Super Bowl broadcast in Spanish saw record-breaking viewership, highlighting the importance of reaching diverse audiences for the NFL’s growth. Telemundo Deportes is focusing on streaming to attract a younger, tech-savvy audience while still catering to their traditional TV viewers. They are highlighting Hispanic players and expanding coverage around NFL events with on-site presence and more interviews. Former NFL player Rolando Cantú appreciates the evolution and expansion of the NFL. NBCUniversal, the parent company of CNBC, is owned by Comcast.