Social media is still going strong, with popular apps like TikTok, Facebook, and Linkedin being more popular than ever. However, some users are feeling that big platforms aren’t keeping up with the times, especially in the post-covid workplace reality. This has led to a focus on user authenticity in social media networking, with new apps like Clockout emphasizing real-life connections and industry-based social clubs. The CEO of Clockout, Krishna Dosapati, believes that the growing need for authenticity in online networking is becoming more apparent, especially with the importance of personal connections in job opportunities. Clockout’s emphasis on real connections has resulted in a long waitlist of people wanting to join the platform, showing that social media is evolving to help professionals build community through genuine interactions.
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