Gen Z Brits want to be their own boss and start a business on their smartphone

Gen Z is showing a strong entrepreneurial spirit, with 75% wanting to start their own business and 77% feeling confident about their ability to do so. This generation, born between 1996 and 2012, is driven by a desire for autonomy and freedom in the workplace. They are drawn to entrepreneurship for the flexibility, work-life balance, and purpose it offers. While Gen Z has the advantage of being digital natives and quick to adopt new technologies, they may underestimate the challenges of running a business, such as long hours, financial insecurity, and constant pressure for profitability. Some may face a reality check as they navigate the demands of entrepreneurship.