Southwest Airlines tells staff ‘difficult decisions’ ahead in push to boost profits

Southwest Airlines is facing pressure from activist investors and is making changes to boost profits. The airline plans to switch to assigned seating, offer seats with more legroom for a higher fare, and start red-eye flights. It is also expanding its presence on travel websites and targeting younger consumers in ads. The company is planning to adjust its flight schedule and may reduce its footprint in certain cities. While Southwest is not planning to announce furloughs, staff may be asked to transfer to other locations. The airline will provide more details about its initiatives and route changes at an upcoming investor day.