Meet the people driving billions of dollars in deals for Formula 1

In the fast-paced world of Formula One, success goes beyond just talented drivers and engineers. The dealmakers behind the scenes have brokered billions of dollars in revenue through media rights, ticket sales, merchandising, and sponsorship. Formula One Group CEO Stefano Domenicali emphasizes the importance of connecting with fans worldwide to drive success. A major deal in 2017, when Liberty Media acquired F1, propelled the sport forward by expanding into the US, introducing a cost cap, and broadening viewership to a younger audience. The focus is on appealing to the younger generation by competing with other interests like movies. Watch CNBC’s Inside Track for an in-depth look at the world of dealmaking in F1.