Inter Miami took a big risk by signing Lionel Messi to a $150 million contract, but it paid off big time. Since Messi joined in July 2023, the club’s revenue has nearly doubled, reaching over $200 million in 2024. This success is thanks to record-breaking sponsorship deals, high demand for tickets and merchandise, and the global interest Messi has brought to the team. Companies now see Inter Miami as a global brand with untapped potential, leading to partnerships with big names like Audi, Visa, and Lowe’s. Messi’s jersey is a top-seller, and the team’s game-day experience has seen significant growth. Messi’s arrival has truly transformed Inter Miami into an international powerhouse. Inter Miami has seen a surge in season ticket sales and fan engagement since the arrival of Lionel Messi. Despite having some of the most expensive ticket packages in MLS, fans are willing to pay a premium to see the star player in action. The team has also capitalized on Messi’s popularity by expanding merchandise sales and participating in a global tour during the offseason. Miami is leveraging this momentum to push season ticket sales and attract potential sponsors, with plans for a new stadium in the works. The future looks bright for Inter Miami, with the possibility of Messi inaugurating the new grounds and bringing even more economic success to the club.
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