Influencers play key role in promoting Salalah’s tourism boom

Influencers play key role in promoting Salalah’s tourism boom

In today’s digital world, social media influencers are playing a crucial role in promoting tourism in destinations like the Wilayat of Salalah in Oman. With their large social media following, influencers are able to provide real-time updates, showcase beautiful landscapes, and highlight local events, attracting global attention to the region’s natural and cultural attractions. By…

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Searches soar as travelers look for discounts

Searches soar as travelers look for discounts

After Black Friday and Cyber Monday, consumers now have Travel Tuesday to look forward to, especially for those seeking discounts on trips. Interest in Travel Tuesday has risen significantly, particularly in North America, Western Europe, and Australia. While it hasn’t caught on in Asia yet, companies in the region are still participating to reach global…

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Nizwa Fort showcases heritage and peace through tourism

Nizwa Fort showcases heritage and peace through tourism

The Department of Heritage and Tourism in Al Dakhiliyah Governorate, along with the Sultan Qaboos Institute, celebrated World Tourism Day at Nizwa Fort. The event showcased Omani culture through traditional arts, culinary experiences, and dialogue with students. The goal was to promote peace and mutual understanding through tourism. The Assistant Director highlighted the importance of…

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Musandam Rest House project to boost tourism

Musandam Rest House project to boost tourism

The Musandam Governorate has launched a project to establish tourist rest houses in coastal and mountain villages, in collaboration with various organizations. The aim is to encourage investment in developing these rest houses to boost tourism in the region. A workshop was organized to discuss the importance of these rest houses in developing the tourism…

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