The final price tag on 2024 political advertising: Almost  billion

The final price tag on 2024 political advertising: Almost $11 billion

The 2024 election saw a record-breaking $11 billion spent on advertising, up from $9 billion in 2020, according to AdImpact. Democrats outspent Republicans in the presidential race, with Vice President Kamala Harris’ operation spending over $880 million and President-elect Donald Trump’s spending about $425 million. Senate races drew $2.6 billion in spending, with Ohio’s race…

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