Mumbai: Shops oppose classification of illuminated sign boards as ads | Mumbai News
The Federation for Retail Traders Welfare Association (FRTWA) is against the BMC classifying illuminated shop name boards as advertising. The FRTWA president, Viren Shah, argues that once a name board is illuminated with neon lights for visibility at night, it should not suddenly be considered an advertisement. The BMC officials, however, maintain that they are…