Mercedes-Benz, Audi, BMW betting big on festive season, expecting robust luxury car sales

Luxury carmakers like Mercedes-Benz, Audi, and BMW are expecting a boost in sales this festive season in India. The festive period has historically been a time of increased automobile sales, and this trend is expected to continue. Mercedes-Benz India’s MD and CEO is optimistic about the luxury car segment’s performance in 2024, with double-digit growth anticipated during the festive season. While the luxury car market in India is small compared to the overall passenger vehicle market, demand has been increasing in recent years. Audi and BMW are also expecting positive growth, with strong demand for their models. Overall, the luxury car market is expected to exceed 50,000 cars this year, with consumer confidence in the luxury segment on the rise.