Hero raises ₹8.6 crore with ‘The Centennial ’ auction. Customers can now win one

Hero MotoCorp recently auctioned 75 units of The Centennial, a collector’s edition motorcycle, generating a total of ₹8.58 crore. The highest bid for one unit was ₹20.30 lakh. The proceeds of the auction will go towards charitable initiatives. Customers still have a chance to win one of the remaining 25 units through a social media contest. The Centennial features performance upgrades such as carbon fibre bodywork and an Akrapovic exhaust, making it a unique and exclusive model. The motorcycle pays tribute to the company’s Chairman Emeritus and is a symbol of his values and vision.