‘Wicked’ marketing takes over retail ahead of theatrical debut

Cynthia Erivo and Ariana Grande are starring as Elphaba and Glinda in Universal’s upcoming release of “Wicked.” The film is generating excitement with a wide range of merchandise offerings from various retail partners, including apparel, accessories, toys, and even themed cars. Fans of the Broadway show, which has a massive following, are eager to get their hands on this limited-time merchandise. The collaborations are expected to give a boost to the retail industry, especially during the holiday season. Movie theaters are also offering themed items to enhance the viewing experience. Box-office analysts have varying predictions for the film’s opening weekend, with some expecting a strong performance due to the film’s established fanbase and popularity.