Dutch Bros CEO lays out the chain’s cross-country expansion plans

Dutch Bros CEO Christine Barone discussed the company’s plans for expansion in a recent interview, mentioning that they are focusing on growing in a contiguous way across states next to each other. While they currently operate in 18 states on the West Coast and in the South, they have not yet entered the Northeast region. The company has seen strong growth in the stock market since its debut in 2021, with plans to open 160 new shops by 2025. Barone highlighted the importance of personalization in Dutch Bros’ product strategy, emphasizing their focus on iced beverages and customized drinks. The company has received a high number of job applications this year, showing strong interest in their brand.