China’s Hisense aims to become the No. 1 TV company in the U.S. within 2 years, top executive says

At the IFA Berlin event in 2024, Hisense showcased the popular video game “Black Myth: Wukong” on their TV screens. The company’s president, Catherine Fang, expressed their goal of becoming the top seller of TVs in the U.S. within two years. They recently partnered with FIFA Club World Cup to boost their brand in the U.S. market. Hisense’s latest TVs utilize AI technology for improved image rendering and audio quality. They also offer features like voice command for athlete stats. The company aims to dominate the market for white goods like refrigerators and washing machines in North America. With half of its revenue coming from overseas markets, Hisense has been expanding globally for several decades.