The hottest food and drink trend this year is the combination of sweet and spicy flavors, known as “swicy.” This trend has taken over restaurant menus, with nearly 10% of restaurants offering sweet and spicy items. Despite not being a new concept, the popularity of swicy has increased in recent years, with menu penetration expected to rise. The trend appeals to Gen Z customers and is seen as a way for restaurants to attract diners and increase sales. While the name “swicy” may eventually become tiresome, the trend itself is likely here to stay for a while.
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