China-Europe rivalry heats up at Paris car show as EV tariffs loom

This year’s Paris auto show is crucial for European automakers facing tough competition from Chinese rivals. Both regions are concerned about EU tariffs affecting consumers. Chinese brands like BYD and Leapmotor are showcasing their latest models, aiming for European expansion despite the tariffs. They are offering competitive prices and features to attract customers. European automakers are under pressure to keep up with EV development and lower costs to compete. With sales challenges in their respective markets, both regions are looking to make a mark in the global auto industry.