RH CEO explains why his company doesn’t have a social media presence

RH CEO Gary Friedman explained to CNBC’s Jim Cramer why the upscale home furnishing retailer doesn’t use social media, citing a preference for authenticity over paid promotions by influencers. He emphasized the importance of earning brand loyalty through truth and quality work rather than paying for endorsements. Despite the lack of official social media accounts, RH maintains a strong online presence. The company reported strong earnings and is expanding globally. Friedman expressed confidence in RH’s future and ability to adapt to challenges like higher tariffs, highlighting the company’s flexibility and commitment to meeting demand.