Harris campaign aims to bolster Latino support with spending blitz

The Harris campaign is ramping up efforts to reach Latino voters during National Hispanic Heritage Month. This includes spending on Spanish-language radio, organizing around cultural events like boxing matches and baseball games, and utilizing influential surrogates like Vice President Kamala Harris and Minnesota Gov. Tim Walz. The campaign is also focusing on reaching undecided Latino voters who may be swayed by Trump’s economic message, using trusted messengers and engaging with Spanish-speaking communities. Recent polls show that Harris is favored by Latinos, especially in Spanish-speaking households. The campaign is dedicating significant resources to engage with Latino voters and highlight the importance of their vote in the upcoming election.